Let’s be real – the world of digital marketing is anything but stagnant. But thanks to artificial intelligence and other mind-blowing tech, brands are switching up how they grab our attention like never before. Here’s a glimpse into the major ways AI is flipping the script on marketing as we know it.
1. AI Assistants Are the New MarketersÂ
AI isn’t just about those quirky chatbots (though they’re getting smarter by the day). The real game-changer is how AI can lazer-target ads and predict what we want before we know we want it.
Example: Netflix’s AI knows our binge-watching habits better than our friends do, serving up wildly accurate show recs to keep us hooked.
2. Data Is Marketing Gold Dust
We’re creating truckloads of data with every click, search, and swipe. AI can mine those digital trails to spot trends that escape human eyes. That means finely-tuned marketing that sells us exactly what we’re craving, not just what brands think we want.
3. Chatbots Are Becoming Extra ChattyÂ
Raise your hand if you get antsy waiting for human support. Chatbots are our new insta-problem solvers, guiding us through issues and purchases in record time. The AI backing these bots is so advanced you might not even realize you’re chatting with a robot.
4. Welcome to a Reality Beyond RealityÂ
Augmented and virtual reality are melting the boundaries between digital and IRL. Imagine trying on shades virtually before buying or taking a hotel room tour without leaving home. That’s the potential AR and VR hold for transformative marketing experiences.
5. Voice Search Is The New SEO Playing FieldÂ
With Siri, Alexa, and their crew in our homes and pockets, voice search is changing how we look for stuff online. Instead of typing “best Thai Portland,” we’re saying, “Hey Google, where’s the top Thai spot near me?” Brands have to optimize for this conversational search behavior.
6. User Content Trumps Company ContentÂ
Let’s be honest – we trust reviews and recommendations way more than anything a brand could say about itself. AI can help companies find and amplify the most powerful user-generated buzz to reach their audiences authentically.
A Few Predictions:
- Hyper-personalization will become the norm, blurring ads and personalized suggestions
- AI will be a creative co-pilot for marketers, dreaming up mind-blowing ideas and campaigns
- As we spend more time in virtual worlds, the metaverse will become a hot new marketing frontier\
No matter what, AI and emerging tech are completely revamping how we connect to customers. For marketers, keeping ahead of the curve is crucial for thriving in this new era of digital interactivity.
